Golf Business Network (GBN) announces the release of a new episode of the GBN University Podcast, featuring Charles Beurmann, Director of Golf at the Cullasaja Club, in conversation with guest host Taylor Ramiz, Golf Shop Manager at Manasquan River Golf Club.
In this episode, Beurmann shares insights from his extensive career in the private club space, offering a practical and experience-driven perspective on merchandising, retail strategy, and creating a profitable golf shop operation. The conversation explores how merchandising has evolved within the industry, the importance of understanding member preferences, and actionable strategies for improving sell-through and engagement.
Listeners will gain valuable takeaways on topics including:
- Building a merchandising program around member demand
- Creating effective visual displays that drive purchasing behavior
- Training staff to confidently sell and represent shop brands
- Leveraging events and creative strategies to introduce new products
Beurmann also discusses how cultivating relationships—not transactions—can significantly impact retail success, emphasizing the role of personalization and service in today’s club environment.
This episode is part of GBN’s ongoing effort to provide relevant, real-world education for golf professionals and merchandisers.
The latest episode of the GBN University Podcast is now available on all major podcast platforms.
For More Information
- Click here to listen to the episode—“Driving Revenue in the Golf Shop”
- Click here to learn more about GBN University’s offerings.
- Click here if you are a golf industry professional interested in participating in the podcast.
About Golf Business Network:
Golf Business Network is the premier resource for golf professionals, offering executive search services, career development, and educational events designed to elevate the industry’s top talent. GBN is committed to fostering growth and innovation for professionals at every stage of their careers.