Apex, NC – June 17, 2026 – Golf Business Network (GBN) is proud to welcome Bourbon Lore as its newest Vendor Partner. A modern bourbon and lifestyle brand built on storytelling, culture, and connection, Bourbon Lore brings a rare combination of luxury hospitality and authentic American whiskey culture to the GBN network and a natural new way for clubs and their members to come together.
Through exclusive whiskey releases, curated experiences, luxury travel, and educational content, Bourbon Lore celebrates the people, places, and traditions that make American whiskey legendary. The brand unites enthusiasts, collectors, and leaders who share a passion for bourbon, craftsmanship, and authentic experiences, the same relationship-driven values at the heart of GBN. The connection is already well established: Bobby Trunzo, Bourbon Lore’s VP of Sales & Strategic Partnerships, has been a GBN member for years, making this partnership a natural next step.
The Bourbon Lore Golf Collective
At the center of this partnership is the Bourbon Lore Golf Collective — an extension of the brand’s mission beyond whiskey, creating a community where golf, bourbon, travel, business, and camaraderie intersect. The Collective brings the right people together through the game, with immersive experiences at prestigious private clubs across the country, intentional gifting and co-branded moments on and off the course, and access to a premier network of leading private clubs.
For GBN, the alliance also marks an exciting expansion: bringing partner value not just to golf professionals, but to entire clubs and the broader membership communities they serve. Bourbon Lore already works with top private golf clubs nationwide on exclusive dinners, whiskey tastings, and signature golf events — a model that aligns seamlessly with GBN’s mission of connecting the industry’s best.
Oli Stanway, Director of Business Development at Golf Business Network, expressed his enthusiasm for the new partnership:
“Bourbon Lore is doing something genuinely original — blending rare American whiskey, world-class hospitality, and the game of golf into experiences you simply can’t find anywhere else. This partnership gives our members and their clubs a new way to build the kind of relationships that last, and it reflects how GBN is expanding to deliver value to entire club communities.”
Bobby Trunzo, VP of Sales & Partnerships at Bourbon Lore added:
“Golf has always been where time slows down, conversations deepen, and trust compounds. GBN’s reach across the game and its commitment to genuine relationships make it the ideal partner to bring the Bourbon Lore Golf Collective to the clubs and leaders who value craft, story, and meaningful connection.”
What GBN members can expect
The partnership opens the door to Bourbon Lore’s signature offerings, including:
- Luxury Whiskey & Lifestyle Experiences. Curated tastings, hospitality, and destination experiences designed as immersive relationship accelerators.
- The Bourbon Lore Golf Collective. A members-and-partners community connecting golf, bourbon, travel, and business at premier private clubs.
- Exclusive Bourbon Releases. Access to rare and limited American whiskey releases, curated through Bourbon Lore’s distillery relationships.
- GBN members will get an early look at what this collaboration can be at the upcoming Bob Ford Pro-Pro Championship, where GBN and Bourbon Lore will debut a first-of-its-kind on-site experience — a preview of the kind of programming the Golf Collective will bring to clubs nationwide.
About Bourbon Lore
Bourbon Lore is a modern bourbon and lifestyle brand dedicated to storytelling, culture, and connection. Through exclusive whiskey releases, curated experiences, luxury travel, and educational content, the brand celebrates the people, places, and traditions that make American whiskey legendary.
About Golf Business Network
Golf Business Network (GBN) connects golf industry professionals, clubs, and leading vendor partners through a relationship-driven network built on trust, education, and shared growth.