Apex, NC – January 27, 2026 – GBN University has released a new episode of the GBN University Podcast, featuring Emily Gifford, Director of Retail at Boca West Country Club in Boca Raton, Florida. Hosted by guest host Taylor Ramiz, Golf Shop Manager and Merchandiser at Manasquan River Golf Club, this episode launches a new merchandising-focused segment of the podcast and explores Gifford’s nearly two decades of experience in private club retail operations. The episode is now available on major podcast platforms.
Gifford, who is in her 19th season at Boca West, shares her career path from graduating from the Professional Golf Management program at New Mexico State University to leading one of the most expansive and complex retail operations in the private club space. She discusses her evolution from traditional golf shop roles in the Northeast to overseeing multiple retail outlets at Boca West, including golf, tennis, pickleball, boutique, and lifestyle shops. On managing a large-scale operation, Gifford emphasizes the balance of data, observation, and member relationships, noting that “the numbers don’t lie—but listening to your members is just as important.”
The episode covers three key areas: Gifford’s career progression through clubs with vastly different membership models and guest play; strategies for buying, merchandising, and inventory management across multiple retail outlets and seasons; and insights into emerging trends such as pickleball retail, logo-driven merchandise, and creative branding that resonates with members. Gifford also shares practical advice on working with sales reps, testing new brands, consulting in golf retail, and building trust through strong partnerships.
This episode offers a detailed and practical look at modern golf and lifestyle merchandising, providing valuable takeaways for professionals at clubs of all sizes. Listen now on Apple Podcasts and Spotify.
For More Information
- Click here to listen to the episode—“Branding and Buying in Golf Retail”
- Click here to learn more about GBN University’s offerings.
- Click here if you are a golf industry professional interested in participating in the podcast.
About Golf Business Network:
Golf Business Network is the premier resource for golf professionals, offering executive search services, career development, and educational events designed to elevate the industry’s top talent. GBN is committed to fostering growth and innovation for professionals at every stage of their careers.