The numbers your board wants to see — in minutes, not months.
ParMarks™
Lead with evidence, not instinct.
ParMarks is the only benchmarking platform built exclusively for private club leaders — verified financial, compensation, and operational data, filtered to the peer group you choose.
Bring your leadership team into ParMarks
Whether you’re new to GBN or already a member, there’s a membership built to put ParMarks in the hands of your whole executive team — for a fraction of what standalone platforms charge.
Start with your executive team
ParMarks is the entry point for club leadership. The Executive Membership gives a General Manager and two other executives full GBN membership access — including ParMarks — at a fraction of what standalone platforms charge. Walk into your next board meeting with the numbers that matter.
Bring in your executive team
You’re already inside GBN. Now bring your GM and executive team in with you. The Club Membership sits your executive leadership alongside your golf team — ParMarks access, GBN events, industry insights, and vendor benefits. One invoice. The whole club covered.
Prorated to your current renewal date. Total Club Membership is $1,990/year and includes GBNUniversity ($499 value).
Choose your ParMark
Each module delivers on-demand charts filtered to your peer group. No onboarding required — try the interactive demo below.
Network surveys
Available now
GBN surveys club leaders, professionals, and operators across the private sector — then delivers the aggregated results back to your team, ready to guide the questions leadership actually faces.
Three real Network Survey reports, free to download — the same format members receive every month.
Unlock free demo access to download these sample Network Surveys.
Free PDF downloads with demo access · no software required
Club financials
Available now
Benchmark your club’s financials against the peer group you choose. Included with GBN Executive Membership — giving your General Manager and executive team the visibility to lead with confidence.
Unlock free demo access to explore a sample Club Financials dashboard.
Golf operations
Available now
From play volume and golf sales to professional compensation — know where your club stands and make staffing and revenue decisions backed by verified peer data.
Base salary and total compensation broken out by role — Head Professional, Assistant, and Director of Golf — plus region and section.
Unlock free demo access to explore Golf Operations benchmarks.
On the roadmap
Coming soon
Agronomy — labour, chemical, equipment, and course-conditioning benchmarks by region, grass type, and budget tier.
Food & beverage — covers per round, revenue per member, labour-cost ratios, and menu margins for private club dining.
Executive Members will be notified first at launch.
Intelligence that works
the moment you need it.
Completely Self-Serve
No onboarding calls. No waiting on reports. Log in and your benchmarks are there — filtered, charted, and ready to present.
Proprietary Data Advantage
ParMarks combines publicly available club data with GBN’s own proprietary member network datasets — a layer of insight no standalone benchmarking tool can replicate.
Community Intelligence
Every subscription is backed by the full GBN network — industry events, peer connections, continuing education, and member discounts standalone tools cannot offer.
More intelligence. A fraction of the cost.
Comparable — often superior — functionality to standalone benchmarking tools, plus the full suite of GBN membership benefits, at a fraction of the price.
| ParMarks™ | Leading competitor | |
|---|---|---|
| Annual price | $995 / year | $2,495 – $4,995 / year |
| Self-serve access | Fully on-demand — no report requests | Guided onboarding, report requests only |
| Proprietary data layer | GBN member network + public sources | Third-party verified only |
| Financial benchmarking | Included | Included |
| Compensation benchmarking | By role, region & section | Senior roles only (entry tier) |
| GBN membership benefits | Events, industry insights & vendor benefits | Not included |
| Executive users | 3 executives — e.g. GM, CFO & AGM | Additional cost per seat |
Competitor pricing based on publicly available information. Features reflect entry and mid-tier plans.
Disclaimer: The data provided is for general informational and reference purposes only. Golf Business Network and its ParMarks service makes no warranties or guarantees regarding the accuracy, completeness, or reliability of this data. Past performance or salary levels are not indicative of future results, and compensation varies significantly by location, industry, experience, and specific role. Users should conduct their own due diligence and consult with qualified professionals before making any decisions. Golf Business Network disclaims all liability for any errors, omissions, or any damages or losses arising from the use or reliance on this information.
Unlock ParMarks
Enter your details to instantly unlock all module previews and benchmark charts.
Upgrade to Club Membership
Bring your executive team into GBN and ParMarks — share a few details and we'll take care of the upgrade.