ParMarks™ delivers trusted benchmarking insights across Professional Compensation, Golf Activity, Golf Sales, and Club Financials for private golf and country clubs. Our information is built from data both publicly available and voluntarily provided by Golf Business Network members and partners. We then review and process it through GBN’s proprietary analytics platform to produce reliable, normalized benchmarks. If you have feedback or ideas to improve ParMarks™, please Contact Us.

Network Surveys

Leverage the power of the GBN community to solve unique research challenges. Our Network Surveys connects you directly with top PGA professionals and club leaders across the private sector. From topic submission to analysis, we make it easy to gather actionable feedback on any topic.

Professional Compensation

Easy to use charting interaction with the ability to download the data or capture the image for inclusion in your own analysis or presentations.

Head Professionals – Allows for a Regional breakdown of compensation data segmented by Role Type.

Assistant Professionals – Allows for Regional, Employment Status, and Role Type compensation data segmented by Months Employed.

Golf Activity

ParMarks Golf Activity provides private clubs with competitive benchmarking and usage analytics to transform “gut-feel” operations into data-driven strategy. By tracking annual play volume, leadership can more precisely align labor budgets and hospitality service levels with member demand based on their club’s specific size and profile.

Golf Sales

ParMarks Golf Sales provides private clubs with high-level visibility into revenue drivers and profitability by benchmarking merchandising performance, guest green fees against a network industry peers. This data-driven approach empowers club leadership to optimize margin benchmarking and retail strategies, ensuring that sales operations are not just active, but financially optimized to support the club’s long-term health.

Club Financials

ParMarks Club Financials is a great way to leverage both publicly and privately provided information which is then enhanced with private club information as other Member Network provided information to create insightful financial views and benchmark your club’s performance. With ParMarks – Club Financials you can review and create custom charts showing historical Revenues and Expenses, Balance Sheet performance, Personnel levels, and more.

This module requires a Membership Upgrade allowing unfettered access to time series charts and information only available through GBN’s ParMarks – Club Financials data service (this upgrade will add your General Manager to a Staff Membership).

DISCLAIMER: The  data provided is for general informational and reference purposes only. Golf Business Network and its ParMarks service makes no warranties or guarantees regarding the accuracy, completeness, or reliability of this data. Past performance or salary levels are not indicative of future results, and compensation varies significantly by location, industry, experience, and specific role. Users should conduct their own due diligence and consult with qualified professionals before making any decisions. Golf Business Network disclaims all liability for any errors, omissions, or any damages or losses arising from the use or reliance on this information.